i dream in super eight

Have you heard “I Dreamed We Fell Apart” by Memphis (Stars’ Torquil Campbell’s other group)? I keep hitting repeat when it comes up on the iPod, not just for the languid, shimmering, atmospheric counterbalance it offers to subway noise but specifically for the wash of guitar and non-lyrical vocal sounds in the middle of the track. (I can’t find it online — sorry!) It instantly takes me back to being 10 years old, sitting in front of the TV on a rainy Sunday afternoon and being transfixed by this commercial for Nestle Alpine White chocolate.

In my memory, the singer was female (and there is another version, apparently sung by Sophie B. Hawkins ) but this one has the imagery I recall (raining almonds) and the soaring “ooaaahhh!!” at 19 seconds in. Or maybe I saw both and my mind, unable to process the existence of TWO snowy, synthesized odes to white chocolate, combined them.

I can’t believe I’m writing this, but I actually kind of share the sentiments of a youtube commenter:

“OMG!!!!! I have been wanting to see and hear this commercial for SO MANY YEARS!!!!!!This is amazing. I love this commercial!!!! The music is haunting and I have been singing it in my head for over 20 years and here it is in front of me!!! THANK YOU!”